A website, CRM, client portal, booking and follow-up built around how your business works, plus new dog owner enquiries from your area passed to you so you are not relying on ads.
A dog trainer CRM and client portal built for you.
Want to become a dog trainer or start a dog training business? Already have clients and need help keeping up? K9PN uses technology (a dog trainer CRM, client portal, online booking, automation and AI) to keep your clients, bookings and training notes in one place and follow up for you.
Helping UK dog trainers and UK dog owners
K9PN works both sides of UK dog training. We build the websites, CRM and software that keep a trainer's business running, and we help UK dog owners find a professional trainer near them.
Tell us where you are and what your dog needs, and we pass your request to a professional dog trainer near you. It is free to ask. K9PN is a referral service, so we do not train dogs ourselves.
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Dog-business workflows.
Start with the bottleneck. Build the application around it.
These are examples, not rigid packages. Each application can combine the features your business needs and leave out what it does not.
AI Training Companion + Virtual Programme
Use your videos, lessons and training philosophy to give current clients useful answers at home. If the question needs a person, it moves to your trainer. The same system can power a paid online-only programme where remote clients send questions, photos and videos for team feedback.
Example: A client uploads a recall video. The app points them to the right lesson, then places the video in a trainer's review queue.
View full demo →Client + Trainer Communication Portal
Give every dog one organised record for goals, homework, session notes, wins, questions and uploaded media. Trainers work from one queue while the owner keeps visibility across every conversation.
Example: See which clients have not received feedback, which trainer owns the next action and what was promised.
View full demo →Owner Command Centre
Bring the lead pipeline, client roster, revenue, trainer activity, programme progress and renewal risk into one business view. The goal is a daily operating screen, not another monthly report.
Example: Open one dashboard and see today's sessions, overdue client replies, open capacity and clients nearing renewal.
View full demo →Smart Booking + Live Availability
Show clients open boarding dates, private lessons, day-training spots or group-class seats from inside their portal. They choose, pay a deposit and receive confirmation without phone tag.
Example: A boarding spot opens. Qualified clients see the dates in their app and can book before that inventory goes unused.
View full demo →In-App Offers, Upsells + Promotions
Place relevant next-step offers where active clients already log in: advanced training, boarding, refresher sessions, seminars, gear or seasonal promotions. You control what appears and when.
Example: A client finishing foundations sees the correct advanced programme and can purchase it without waiting for a sales call.
View full demo →Staff Operations + Quality Control
Create one place for trainer assignments, due-outs, SOPs, case notes, approvals and owner review. Standardise the customer experience without requiring the owner to chase every update.
Example: The owner sees every task that is blocked, every client awaiting a response and the history behind the work.
View full demo →Local Lead Delivery + Sales Pipeline
K9PN can use its own system to find potential dog-training opportunities in your area and pass them to your business for a fee. Your application can organise those leads, ownership, contact status and results without exposing how the lead system works.
Example: New opportunities appear in your private pipeline, ready for your team to accept, contact and move through follow-up.
View full demo →Custom Apps Built for Your Business
Your business does not have to fit a template. If you can explain the problem, the repeated work or the view you wish you had, K9PN can design a custom application around your exact business needs.
We can create anything your business needs — from one focused workflow to a connected operating system.
Explore custom applications →
Dog training client portal software
A client portal gives every dog one organised record, so clients know what to do next without searching through texts, email and old videos.
Goals, homework, session notes, wins, questions and uploaded media in one place.
Clients ask questions from your approved training library and send photos and videos for feedback.
Clients see open boarding dates, private lessons and class seats, then book and pay a deposit without phone tag.
Trainers work from a single queue instead of scattered messages, and the owner can see every conversation.
CRM for dog trainers: keep GoHighLevel or add to it
You don't have to give up the CRM you already use. A K9PN application sits alongside GoHighLevel and uses your contacts, calendars, forms and follow-up.
Track every lead by owner and contact status, from first inquiry through follow-up.
See every active client with progress, homework and renewal risk in one view.
See open spots across boarding, private lessons and classes, and fill them with the right clients.
Keep using the contacts, calendars, forms and follow-up you already have in GoHighLevel.
Automate your dog training business operations
If a task repeats, gets lost or needs someone to chase it, it can usually be automated. Start with the one workflow that costs you the most time, then expand once it works.
Collect the dog's history and goals, then prepare discovery questions and service options for staff review.
Remind clients about homework and flag missed sessions before the relationship drifts.
Alert you to clients nearing renewal and announce open boarding dates to the right clients.
Give new staff searchable access to your SOPs, standards and approved answers.
Everything K9PN does for dog training businesses
GoHighLevel setup and automation, websites, local SEO and custom software. Start with the one that fixes your biggest bottleneck.
A new GoHighLevel build, or a cleanup of the account you already pay for, with the follow-up automations that book clients.
A new site or a revamp of yours, built to earn trust and connected to a CRM that follows up on every inquiry.
Monthly SEO, Google Business Profile and content plans so clients in your city find you first.
One record per dog with homework, conversations and media, a single trainer queue and owner visibility.
Turn your training library into a guided client experience, with trainers stepping in when judgement is needed.
Clients see open boarding dates, lessons and class seats, then book and pay a deposit without phone tag.
One place for assignments, proof of work, SOPs and owner review, so quality does not depend on memory.
Client activity, open capacity, handoffs and risk in one view built around the decisions you make.
Describe the problem and K9PN designs an application around your exact operation.
Setup plus Foundation, Growth and Market Leader monthly plans.
The features that matter and the questions to ask before you buy.
Eight tasks worth automating and what to keep human.
What to learn, where to get experience and how to get certified.
Legal setup, pricing, website, booking and your first clients.
Better for the client. Clearer for the trainer. Visible to the owner.
The strongest application does not replace the trainer. It removes repetitive work, organises handoffs and gives the right person the right view.
A better training experience at home
Clients know what to do next and where to get help without searching through texts, email and old videos.
- Ask from your approved library
- Upload questions, photos and videos
- See homework and progress
- Book and buy inside the portal
One queue instead of scattered messages
Trainers can focus on the situations that need their judgement while routine guidance stays organised.
- Review AI escalations
- Reply to media submissions
- Update goals and session notes
- See assigned client actions
Full visibility without micromanaging
Owners can see service quality, capacity, sales opportunities and risk before a problem becomes a cancellation.
- Monitor every client and trainer
- Publish openings and promotions
- Track pipeline and renewals
- See what needs attention today
If it repeats, gets lost or needs visibility, it may belong in the system.
A custom build can start small and expand after the first workflow is working. These are additional use cases dog training companies may need.
Collect the dog's history, goals and constraints, then prepare the right discovery questions and service options for staff review.
Structured trainer scoring, milestone history and branded progress reports clients can understand and share.
Flag inactive clients, missed homework, unused sessions and upcoming expirations before the relationship drifts.
Give employees searchable access to your SOPs, standards and approved answers with owner-controlled updates.
Registration, prerequisites, digital waivers, schedules, media, attendance and post-event offers in one place.
Lessons, quizzes, practical submissions, pass/fail review and downloadable completion records.
Compare leads, capacity, service delivery and client outcomes across branches without combining every user's view.
Organise approved lesson videos, homework clips and feedback by dog, programme and training stage.
One useful workflow first. Then expand from proof.
The first version should solve a real operating problem, not try to become every piece of software in the company at once.
Choose the bottleneck
Where are clients, staff time or revenue falling through the cracks?
Map each user
Define exactly what the client, trainer and owner should see and do.
Build + test
Create the core workflow and test the handoffs before adding more features.
Connect + improve
Link the systems you keep, train the team and expand only where it helps.
Your application can sit alongside your existing CRM and use the right contacts, calendars, forms and follow-up instead of forcing a complete rebuild.

Business software shaped by real operations, not a generic template.
Mike Leal is an Army Ranger veteran, NePoPo® Gold graduate and the founder who built North Shore Paws into a 5.0-star dog-training business with exactly 169 Google reviews. K9PN applies that operator perspective to the applications behind the client experience.
Website Creation or Revamps + CRM & Social Packages
Need the foundation first? K9PN rebuilds or refreshes websites for dog trainers with SEO for stronger ranking and lead generation. CRM and social media packages are custom-scoped when the business needs them.
Questions dog trainers ask about custom software
Straight answers about what we build and how it works with the tools you already use.
An application built around how your company works: your clients, trainers, programmes and offers. Typical pieces are a client portal, booking, a trainer queue, an owner dashboard and follow-up, in one system instead of several disconnected tools.
One record per dog with goals, homework, session notes and progress, plus uploads for questions, photos and videos, booking with deposits, and offers for the next programme. Trainers see a single queue of what needs a reply.
No. The application can sit alongside your existing CRM and use its contacts, calendars, forms and follow-up, so you keep the tools you already use.
Start with the work that repeats or gets lost: intake, client follow-up, homework reminders, renewal alerts and publishing open boarding dates. Automate that one workflow first, test the handoffs, then add more.
No. When a client's question needs a person, it goes to a trainer's review queue. The software handles repetitive work and organises handoffs so trainers spend their time on judgement calls.
Mike Leal, an Army Ranger veteran and NePoPo® Gold graduate who built North Shore Paws into a 5.0-star dog training business.
What should your business be able to do that it cannot do today?
Bring the bottleneck. K9PN will map the smallest useful application that can solve it first.
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